I'm Udie, a product designer who spends too much time picking out socks in the morning. Through hard won startup wisdom I calmly shepherd innovative ideas through the design cycle.

Areas of expertise:


User Experience

Usability testing, information architecture, and user flows.

User Interface

Interaction Design

Rapid prototyping and motion design.

Visual Design

Visual Design

Identity systems, style guidelines, and hi-fidelity mockups

Get in touch:


I have lead product design at multiple Bay Area startups. At Trellis and Treez.io, I built inventory management and e-commerce platforms for enterprise clients operating in a highly regulated market. I've worked cross-functionally, developing a design system to unify a product's UI/UX and accelerate the design and development cycle. As a multi-disciplined designer, I also enjoy developing brands. I have produced brand assets across multiple channels including social media, print, sales presentions, and apparel.

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Adopted from Jeffrey Peltzman